Corporate Design: Global Brand
The global appearance of DHYS impressively underlines the profile of the new, international trading community.
A clear, classical-modern font with great volume and the distinctively curved „S“ of the mark designation characterise the logo.
The Corporate Design is given its unmistakable appearance by other elements. The main element is the „Key Visual“ developed from the tail which is widely used in all implementations.
The wave form represents the competence and dynamics of DHYS in the world of cleaning and maintenance.
In the symbolism of a speech bubble, it represents both the communications strengths and internationality of the group. A blue graded colour concept and space-consuming visual worlds strengthen the identity.