“Happy Moments” at Interclean 2026
DHYS Group presents a vibrant performance for professional hygiene in Amsterdam
Many visitors experienced “happy moments” at the DHYS Group stand, whose distinctive design immediately attracted attention. Fresh and colorful in a lively tulip theme, featuring oversized blossoms on the tower and pylons, large video monitors, and product walls, Europe’s largest trading group for professional hygiene made a strong statement at Interclean 2026 in Amsterdam. “Grow with DHYS”, the organization’s new claim, became more tangible than ever and quickly turned the stand into a hotspot for numerous forward-looking discussions with existing and new suppliers, members, and customers from Sweden to Qatar.
The focus of the DHYS Group’s innovation stand in Hall 11 was the wholesale portfolio of many prominent “preferred” and “strategic partners,” as well as exclusive partners such as Adix Paper, Diversey, SC Johnson, and Ecolab, who were represented for the first time with their own counters and presentations. In particular, the Welcome products displayed on large walls for cosmetics and dispensing solutions, along with a brand-new “paper hygiene” line featuring tissues and toilet paper, generated strong interest.
Strategic partners “live” and brand relaunch for Welcome
The new folders with a soft-touch finish were especially well received, as they showcased and conveyed the product brand relaunch for the first time. The stand’s digital concept made a significant contribution to the overall presentation. The agile DHYS cleaner “TRP 180 Reflo” was also demonstrated in a dedicated presentation area.
Once again, the DHYS Group proved that it is far more than an international purchasing and sales organization. With its exceptional business concept, the “large family with strong partners” continues to grow. Since 2016, the organization, now comprising more than 18 member groups and over 150 companies from more than 38 European countries, has steadily expanded its influence, with further growth ahead.
Much more than international trade
Unique sourcing opportunities for sustainable products, new sales channels, and services for international customers open up new horizons in highly competitive markets. The DHYS Group is therefore a valuable business partner – for future new members as well as new suppliers – and a driver of strong market success. As President Philippe Scemama (GEH, France) indicated, the group is also set to establish a strong presence overseas in the near future.
Despite its international orientation, the DHYS Group remains a firmly grounded organization. Structured around medium-sized enterprises and owner-managed, it emphasizes regional customer relationships and highly personalized service. The advantages of global sourcing, efficient e-commerce solutions, and, above all, a clearly defined sustainable quality management approach set important standards.
Strong commitment to shared success
With a wholesale portfolio of more than 80,000 products and a well-connected transport network of over 1,000 vehicles, the DHYS Group achieves top performance in distribution. More than 4,000 employees work every day to support the shared success of customers, suppliers, members, and many other business partners.
The DHYS Group is already looking forward to the next meeting in Amsterdam and remains available at any time as a competent point of contact for connections and specific inquiries.
TRAID FAIR GALLERY
EVENT GALLERY
