Interclean 2022 – face to face makes the difference

The members of the DHYS Group came together to make a big impact at Interclean in Amsterdam, highlighting their strengths and those of their supply partners, exploring new sales strategies and exhibiting appealing private labels. Beyond these fascinating topics of discussion, this highly successful outing was underpinned by the face-to-face format of the trade fair itself. Emerging from the many restrictions enforced by the battle against coronavirus, it was a great relief to finally experience all the emotion and inspiration of quality business communication.

The DHYS Group was well-prepared for the restart in Amsterdam, receiving a whole host of international supply partners at 20-minute intervals as part of a ‘speed dating’ concept in the afternoons. Its consultants also held initial talks with international customers and trading companies from countries currently outside the DHYS network, pointing the way to potential collaboration in the future. The team at the booth addressed a wide variety of issues, such as the benefits of global procurement, international transport logistics and the high-performance wholesale range, with much attention being paid to strategic trade fair partners Diversey, Duni, Ecolab, ESSITY, Kimberly-Clark, Metsä Tissue, Unger, Vileda, WEPA and Werner & Mertz. And the vast experience of this well-connected trade network boasting owner-run structures and an exemplary commitment to sustainable quality management also left a lasting impression.