
CUP UP manufacturers of NORD Paper Solutions
Dedicated to supplying paper products to your needs
Founded in 2014 by Valentin Adlešič, CUP UP d.o.o. is an ISO 9001/2015 company manufacturing high-quality hygiene paper products for the professional and wholesale markets.
Under Valentin Adlešič’s leadership, the company has rapidly grown to be one of the leading manufacturers of hygiene paper products in the Republic of Croatia.
Today, we export to Central, Southeast and Western Europe and proudly employ 82 people.
Preferred Partner to the DHYS Group


Our team’s dedication, skills and expertise ensure our customers are supported throughout the production process and delivery of their paper product requirements.
The CUPUP NORD Extensive Paper Range
HAND TOWELS – V-Fold, Centrefeed Rolls, Auto Cut Rolls
TOILET PAPER – V-Fold, Toilet Rolls, Jumbo Rolls
KITCHEN AND WORKPLACE – Kitchen Rolls, Industrial Rolls, Napkins
Even though the NORD paper range is extensive, flexible production capabilities and our commitment to our customers means we can help develop bespoke product lines, sheet and roll sizes, pack configurations and own-branded products

Sustainability - Investing in a greener future in a changing world
We attach great importance to technology improvements, paper product development and sustainability.
We hold environmental certifications ISO14001, and Ecolabal and are FSC Certified (FSC – C178670)
We aim to run a modern, sustainable, energy-efficient and productive business, which helps maintain and increase competitiveness. Investment in a new hall with two state-of-the-art automated production lines increases our capacity to fulfil our customers’ requirements and adapt to market needs.
Our sustainable ethos includes:
- Reducing waste and conserving natural resources by adopting a Circular approach to production and consumption. Waste materials are reprocessed to create more paper products.
- Use of high-quality certified raw materials
- Products made from 100% recycled or sustainably sourced cellulose
- Using clean solar and heat pump systems with low CO2 emissions