“Grow with DHYS” – Vol. 2!
At Interclean 2026, the DHYS Group is showing pure growth in tulip design
The scenario at the DHYS Group stand at Interclean 2026 could hardly be more apt: When the Amsterdam Tulip Festival transforms the city into a colorful sea of flowers in the middle of April, the trade fair design of the leading international trade association for professional hygiene also attracts all of the visitors’ attention: “Grow with DHYS” is the claim with which the group gives the stand 11.303 in Hall 11 a unique face. In the new edition, even purer, even more holistic. The performance in the Tulip design shows the flourishing growth and willingness to innovate of the DHYS Group, with which it makes the wholesale range of prominent industrial partners, powerful own brands and services tangible.
For the first time since its premiere 10 years ago, the DHYS Group welcomes its visitors with an extensive digital concept that reflects the industry leader’s self-image with large-format video clips broadcast on display panels and on the central tower, with social media live streams and expert interviews. DHYS builds on dynamism, innovative spirit and, above all, synergies.
Strategic delivery partners for the first time live at the stand
For the first time, four exclusive strategic suppliers of the trading association are presenting their product developments with their own specialists at their own counters – “Stand in Stand”, so to speak – Adix paper, Diversey/Solenis, Ecolab and SC Johnsons.
Other partners in the 2026 trade fair sponsorship are internationally renowned industry partners such as Numatic, Essity, Sofidel and Kimberly Clark, who will also present selected ranges and application techniques via video screens and on the DHYS Group trade fair website.
In this way, the DHYS Group underlines its DNA as a large family with large partners for an extraordinary business idea. Since 2016, the organization has steadily expanded its influence with over 18 member groups and more than 150 companies from over 38 European countries – and the trend is rising. The DHYS Group offers unique purchasing opportunities for sustainable products and opens up new sales channels and services for international customers. This makes the DHYS Group more than ever a first-class business partner – for future new members as well as for future new suppliers – and for resounding market success.
Launch of the own brand “Welcome” with a new paper line
The highlights at the trade fair include not only the product innovations from strategic supply partners from the brand industry, but also attractive own brands. The focus is on the big brand launch of the in-house “Welcome” hotel cosmetics with the “Cosmetics” and “Dispensers” product lines.
New to the launch is the “Paper Hygiene” line with premium quality facial tissues and toilet paper. All products are displayed in their original form on large display panels. The maneuverable DHYS cleaner “TRP 180 Reflo” will also be demonstrated in its own presentation zone.
Despite its international orientation, the DHYS Group remains very flexible and down-to-earth. As a medium-sized, owner-managed organization, it relies heavily on regional customer loyalty and intensive, personal service. At its stand, the DHYS Group will provide information about the advantages of global procurement, efficient e-commerce solutions and, above all, about its sustainable quality management.
Top values in sales performance
With a wholesale range of over 80,000 items and well-connected transport logistics with more than 1,000 vehicles, the DHYS Group achieves top values in sales performance. Over 4,000 employees work every day for the shared success of customers, suppliers, members and many other business partners. Because the DHYS Group is one thing above all: a large, agile community.
During the trade fair, a large team from all member groups and the board of the DHYS Group will be in action and are looking forward to successful discussions with business partners and new customers from all continents. We look forward to your interest!